Nothing speaks to a child in quite the way their favorite animated characters do! The super powers of these superstar licensed characters cannot be understated, underrated or underestimated. Make no mistake about it: These colorful and cutesy characters are your child’s best friends, and, at such a tender age, that’s saying a lot!
But what exactly is a licensed character? You recognize them by sight; you know them by their first names: Mickey, Minnie, Elmo, Ariel, Belle, Jasmine, just to name a few. They are the elite of the animated world, and they belong to such mega-conglomerates as Disney, Warner Bros., Marvel Comics, Children’s Television Workshop and many more. These incredibly-ingenious companies sell—or “license”—the use of their copyrighted characters to other companies who promote their own products on the backs of these cartoon kings and queens.
T-Shirts and snacks and undies…oh, my!
Your child’s beloved buddies are used to sell everything from snacks to lunch boxes to T-shirts to undies and everything else imaginable. You don’t need us to tell you that: One trip to the grocery store or to Toys R Us makes you an expert on how products are marketed to your children…and how your children respond to the very sight of their favorite character on a cereal box or a backpack or any number of “Mommy-buy-me-that”/must-have/can’t-say-no products!
But should you say “no”? Under certain circumstances, perhaps… In an article dated June 21, 2010 and printed online by the Official Journal of the American Academy of Pediatrics, it was determined through research that branding food packages with famous licensed characters substantially influenced young children’s eating preferences, with the vast majority of children in the test group reaching for the character-branded foods, rather than the generics.
Happy child = happy parent!
Hardly-surprising results, and it requires no giant leap of faith to say the same influences apply easily to other consumer goods and services. Children are inordinately drawn to character toys, character clothing, character TV shows and movies, and the list is nearly endless.
Parents—quite naturally—wishing to make their kids happy, tend to make purchases based on the same marketing influences that ensnare their children. This is not to say this practice is necessarily bad. Of course, it is bad if licensed characters are used by manufacturers with impunity to unduly and purposely sway kids in the direction of, for example, junk food. But marketing images of the hottest characters on products that provide some beneficial qualities (how about those cute potty-training diaper-pants?) can be a parent’s salvation!
Party Fiesta Balloon Décor’s superstar super-characters!
These same preferences definitely apply even to the world of balloons, as Party Fiesta Balloon Décor of San Jose, California has learned over the years. Even though no child of any age can resist a brilliant bouquet of brightly-colored latex balloons, they will squeal with added delight at the sight of their cherished characters on shiny foil mylar balloons, some that stand as tall as three feet!
“Licensed-character balloons are a huge part of our business,” states Tony Sellars, co-owner of Party Fiesta Balloon Décor, who also designs the company’s balloon decorations with his business partner, Rolando Ibarra. “Mickey and Minnie Mouse, especially, are up to their ears in balloon glory!” Tony laughs about two of his best-selling characters. “Even after eight decades, Mickey and Minnie are by far our most popular and most-requested party characters, followed very closely by Elmo and other ‘Sesame Street’ characters, Disney’s Princesses, Winnie the Pooh and Batman. We’ve got ‘em all!”
Visit Party Fiesta Balloon Décor!
One visit to their website (www.partyfiestadecor.com) or their family-friendly storefront (located at 999 Lincoln Avenue, San Jose, CA 95126) proves that Tony and Rolando really know their balloon stuff! Wall-to-wall cartoon characters and awe-inspiring balloon structures tell the tale! At Party Fiesta Balloon Décor, licensed characters have a license to rule!